Fifteen finalists have been selected for the 2011 PPAI Web Awards. Distributor and supplier members were chosen based on creative and effective promotional products websites in five categories.
Leashables has been nominated for the 2011 PPAI Web Awards under the category – Technical Innovation/E-Commerce
The winners will be announced during an online presentation. Both nominees and winners will also be recognized at The PPAI Expo 2011 awards presentation on January 12 in Las Vegas, Nevada.
When you think about promotional products, what are the first things you think about? Maybe the pens you get from your bank, the t-shirt from the last charity event you participated in, or that coffee mug you got at your office Christmas party. So where do personal care products come in? Specifically, lip balm.
As the largest private label lip balm manufacturer in the country, Leashables knows a lot about lip balm and how it fits in the world of promotional products. Lip balm is inexpensive, can fit any demographic, it’s portable, useful, and has a high impression rate potential.
With lip balms available for under a dollar, the cost per impression is extremely low. Every time your client uses that lip balm, they see your logo-and the great thing is that it goes with them wherever they go, so they can see your brand everywhere they bring their lip balm. Don’t forget, it’s useful. Everyone needs lip balm-kids, teens, adults, and seniors alike and they all will use it.
Promotional Professionals Pay It Forward Day Names Logo Contest Winner
Max Quattromani, electronic media specialist at Leashables by Oralabs, Inc., created the winning design.
WORLDWIDE (October 8, 2010) – Last month, Promotional Professionals Pay It Forward Day (PromoProsPIFDay) held a contest to design a logo for the November 6, 2010 event. The goal was a design that incorporated the organization’s mission of bringing all facets of the industry—from suppliers, distributors, service providers and regional, national and international associations—together through volunteerism to build a sense of community within the industry and to make a positive impact in the process.
Nine industry designers took the challenge, and logos were posted on the PromoProsPIFDay Facebook page where fans voted for their favorite designs. Additionally, submissions were judged by the PromoProsPIFDay steering committee on the basis of creativity, incorporation of mission and ability of logo to be used digitally as well as for decoration on promotional products.
Max Quattromani, electronic media specialist at Parker, Colorado-based Leashables by Oralabs, Inc., created the winning design. “When I became aware of a logo design contest that would have a positive impact through the volunteer efforts of promotional products industry professionals, it was a no-brainer; I started sketching designs immediately,” he said. “The objective of the design is to convey the act of charity; the two open hands represent the open hands of the volunteer/giver as well as the receiving hands of those who benefit directly.”
Mark Shinn, MAS, president of Newcastle, Washington-based Incentives West, said, “Max captured the essence of what we wanted the logo to convey—people helping people through simple acts of paying it forward. He joined a number of others who gave their time and efforts to help jump-start our initiative and get industry professionals involved. We appreciate Max’s talent and congratulate him on being selected as this year’s logo contest winner.”
About Promotional Professionals Pay It Forward Day:
Promotional Professionals Pay It Forward Day (aka PromoProsPIFDay) was created by a group of promotional products professionals with the mission of bringing all facets of the industry—from suppliers, distributors, service providers and regional, national and international associations—together through volunteerism to build a sense of community within the industry and to make an positive impact in the process.
Individuals, companies or groups can participate by simply selecting a charity that is meaningful to them (can be local, national or global organizations) and perform a needed service on November 6.
For more information, visit the PromoProsPIFDay Facebook page at http://tinyurl.com/PromoProsPIFDay or follow @PromoProsPIFDay on Twitter.
Leashables by OraLabs is offering a 3 percent discount to all of their customers on all of their online orders. This is a huge incentive for their customers to utilize their user friendly online ordering system on their website, Leashables.com. Leashables Web Developer, Danny Chrastil, says “We want to encourage our customers to order online and see just how easy and simple it is.”
To help their customers get their 3 percent discount, they have launched an online tutorial on how to order. This tutorial takes its viewers step-by step through the process with a recording of someone placing an actual order online. They will also be holding several webinars in the beginning of October for a live demonstration and question and answer segment.
Courtney Jordan, Leashables Marketing, stated, “The promotional products industry is becoming more advanced in technology. This is our way of helping our customers keep up and save them some money along the way.” To see how you can save 3 percent on your order with Leashables, visit their website at www.leashables.com.
Click here for the Spooktacular Price Sheet
Our best selling promotional products are dressed to the nines for Halloween and our “Spooktacular Sale”! For all of September and October, we are offering our top-selling lip balm, hand sanitizer, breath care, and sun care products at the lowest prices of the year. Click on the link above to view our pricing-it’s so low, it’s spooktacular!
Probably one of the most often used closes, but classics are just that for a reason. This is the kind of attitude that all good salespeople have in common.
TechniqueAct as if the other person has made the decision already.
Turn the focus of the conversation towards the next level of questions, such as how many they want, when they want it delivered, what size they need, and so on.
When shall we deliver it to you?
What will your friends say when they see it?
Will 20 cases be enough?
Where will you put it?
The Assumptive Close works by the Assumption principle, where acting confidently as if something is true makes it difficult for the other person to deny this. For them to say you are wrong would be to cast themselves as an antisocial naysayer.
Note: This is one of the most common closes used. Many other closes, such as the Alternative Close are variants of the Assumptive Close.
TechniqueIn the ‘Artisan Close’, the sales person emphasizes the art, skill and ability that has gone into the creation of the product or service that is being sold.
This Kitchen Mixer has been designed by skilled engineers and designers who have literally thousands of hours of study behind them.
It may seem like a simple adjustment, but it took three years of training to know how to make the right adjustment.
When we are going to buy something, we evaluate it in terms of the work that went into it. If we think it was easy to make, then we value it less. Often we do not realize the effort and skill required to produce something and hence think it is worth very little.
Selling with the Artisan Close adds perceived value simply by describing the skill of those who made the item and the time spent in producing it.
There is a similar and slightly different effect in service, where the perceived value can be enhanced by explaining the training and skill of those who will be delivering the service.
TechniqueClose out any objections they have about price by making sure they can afford it.
Find how much they can afford. Then show that you have a finance plan that fits their capability to pay.
Bring in other factors to reframe the real price, such as lifetime costs.
Show the price of not buying – for example the cost of continued ownership of the current car.
Strip down what is being sold to the bare minimum. Remove all the options (and maybe sell them as separate items).
Sell them something else they can afford.
Last option: bring your price down to what they are prepared to pay.
And always remember the caveat: do not close people into debt they will not be able to repay.
How much per month can you afford…yes, we can make a deal for that…
The initial costs seems high, but by the end of the year you will have recouped the costs.
The basic model will fit into your price range.
The maintenance costs on this are very low.
The cost per page of this printer is the lowest in class.
If we can bring the price down to what you say, will you buy today?
The Affordable Close works by structuring the finance of the deal to fit into the other person’s ability to pay.
‘I can’t afford it’ is often more of an excuse than a real objection. If they really do not want to buy, you will find that they will immediately jump onto another objection.
