IGF-1

Financing/Banking Industry

Wanna know how a lip balm can impact 25,000 people?
Take a look at this quick case study on how one little lip balm met so many needs all at once.

End Buyer:
TD Bank North
Product:
Lip balm
Applications:
Piggy Bank Kids Program, giveaways at Grand Openings, giveaway when opening a new account, giveaway at sponsored events
Goal:
To reach as many people [...]

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Case Study: The Food Industry

End Buyer:
Amigos Caliente, Specialty tobasco product
Goal of the event/promotion:
Enhance new product launch
Type of event/promotion:
Live event at local food fair.
Strategy:
Wanted an attention grabbing promotion that directly tied into the experience of the new tobasco sauce. They wanted to create a buzz and experience people will not forget even after they leave the fair.
Product Solution:
Cinnamint breath spray.
Results:
People loved the “hotness” [...]

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Case Study: The Energy Industry

As part of our ongoing series of sales case studies; today we present:

Industry:
Energy Industry
End Buyer:
CHEVRON, Refineries
Goal of the event/promotion:
Promote Safety and Wellness
Type of event/promotion:
On-going promotion within organization
Strategy:
Wanted a practical product that directly tied into safety & wellness program. The product must be used and seen as an important part of Chevron’s initiative to protect their employees on [...]

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We’re adding a new series to our blog posts: Case Studies for Sales. Personal care promotional products can be a tough pitch, we want to make it easy. Follow our series on real case studies, pitches that work, and new ideas to get your sales team revved up.

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