Case Study: The Food Industry
Amigos Caliente, Specialty tobasco product
Goal of the event/promotion:
Enhance new product launch
Type of event/promotion:
Live event at local food fair.
Wanted an attention grabbing promotion that directly tied into the experience of the new tobasco sauce. They wanted to create a buzz and experience people will not forget even after they leave the fair.
Cinnamint breath spray.
People loved the “hotness” of the spicy spray and thought it was pretty cool instead of just sampling tobasco sauce, even though that was important as well. It created a buzz the client wanted.