epithalon

Case Study: The Food Industry

End Buyer:

Amigos Caliente, Specialty tobasco product

Goal of the event/promotion:

Enhance new product launch

Type of event/promotion:

Live event at local food fair.

Strategy:

Wanted an attention grabbing promotion that directly tied into the experience of the new tobasco sauce. They wanted to create a buzz and experience people will not forget even after they leave the fair.

Product Solution:

Cinnamint breath spray.

Results:

People loved the “hotness” of the spicy spray and thought it was pretty cool instead of just sampling tobasco sauce, even though that was important as well. It created a buzz the client wanted.

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